Bikeboard February 2011

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16 participants
46 discussions

Re: [Bikeboard] Poster Ideas
by director 15 Feb '11

15 Feb '11

Good morning, I'd like to repeat a suggestion I made a few years ago, based on an idea I saw in use somewhere else. Slogan: "Share the Road with ME." Pictures show people who bike, on bikes - preferably in situations that people don't normally see bicyclists. Best to show celebrities like the mayor, city manager, radio/TV personalities - people that would get attention. Text of the poster could be directed at both cyclists and motorists like... "If you've thought of riding, give it a go. You'll be in good company. And if you're a motorist, remember that this is everybody's road - we can all get where we're going safely if we're considerate and careful." Hope this helps, Nick ---------- Original Message ---------------------------------- From: Aira Loren Burkhart <airaloren(a)gmail.com> Date: Fri, 11 Feb 2011 09:19:02 -0500 >I was thinking that these are "viral type" messages that could be the >headers on posters (not mainstream advertising). These are not the >slogan/tagline for the course, which we already decided on. The title and >tagline are definitely: "Confident City Cycling - Lose Your Fear and Learn >to Ride with Confidence". > >But I was trying to think of a poster campaign that would be eye catching >and provoke the viewer to lean in and look longer. If there were a few >different illustrations/messages, all pointing to the same course material, >it would be like a treasure hunt, where you might get excited to see the >next poster. > >Anyway, I was thinking about bands and other performances where a lot of the >crowd comes from people who see posters around town. > >it's just brainstorming. if we don't want to go in a particular direction, >that's fine. > >aira > >On Thu, Feb 10, 2011 at 8:21 PM, Ryan Post <rpostwvu(a)gmail.com> wrote: > >> I was actually trying to suggest themes for the poster, or ideas to >> represent. >> >> >> >> Though, some of those slogans were pretty catchy; random quotes on the >> website? >> >> >> >> *From:* Frank Gmeindl [mailto:fgmeindl@gmail.com] >> *Sent:* Thursday, February 10, 2011 8:11 PM >> *To:* Ryan Post >> *Cc:* 'Aira Loren Burkhart'; 'Bicycle Board' >> >> *Subject:* Re: [Bikeboard] Poster Ideas >> >> >> >> I don't know where this is heading. I'm sure we're all aware that a >> successful poster will get the most people into the course. I admit, I do >> not know what poster would accomplish that. >> >> >> >> If it's only going to have a slogan such as those listed in this thread, >> I'd like to remind everyone that the "business card" (see attached) that we >> just made and into which many BB members put a lot of work has the slogan, >> "Lose Your Fear and Learn to Ride with Confidence". >> >> >> >> We also have the ad (see attached) that we ran in the newspaper that had >> the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If >> we're just going to have a slogan on the poster, that could be a poster as >> is. (I know Ryan, you don't like the kid.) >> >> >> >> Finally, we also have the first of the billboards (see attached) that has >> the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be >> made into a poster even though it's purpose was more to be instructive than >> to attract viewers to sign up for training. Perhaps the poster could say, >> "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident >> City Cycling" >> >> >> > > > > -- Nick Hein LCI# 1705 Director, Positive Spin 803 East Brockway Ave Morgantown, WV ph 304-276-0213 --

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Yike Bike, anyone?
by Chet Parsons 14 Feb '11

14 Feb '11

Just saw this. Chip, I think you should demo one at the shop. http://bcove.me/drbfp0ax

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inventions that experts said would never work
by John Lozier 12 Feb '11

12 Feb '11

*The Automobile* *“The ordinary “horseless carriage” is at present a luxury for the wealthy; and although its price will probably fall in the future, it will **never, of course, come into as common use* as the bicycle.”-- *Literary Digest, 1899. * If only that were true. But the *infernal* combustion engine shows no signs of slowing – in 2005, an estimated 53 million new cars hit the world’s streets, fuelling all sorts of problems<http://www.ecosalon.com/Food_Or_Fuel_An_Unique_Global_Challenge>. Happily, we’re fast rediscovering the bicycle<http://www.ecosalon.com/Cruel_Fuel_Prices_Breaking_The_Bank_It_s_the_Perfec…>and rethinking the automobile <http://www.ecosalon.com/The_Reva_G_Wiz_and_About_Time_Too>. http://www.alternet.org/story/149890/9_life-changing_inventions_the_experts… -- *John Lozier* Harmony and Community, Locally and Globally, through Harp Music<http://www.harpingforharmony.org>

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Fwd: We need People for Public Transit
by Frank Gmeindl 11 Feb '11

11 Feb '11

Bicycle Board Members, Please see message below. The photoshoot is 10 am - 5:30 pm. You can go anytime. If you were there for at least 1/2 hour, that would help out most. It would probably help also if you e-mailed marketing(a)busride.org to tell them when you plan to be there. I'm planning to go down around 10 am and then go for a ride afterward. Frank Begin forwarded message: > From: Maria Smith <MariaSmith(a)busride.org> > Date: February 11, 2011 2:06:31 PM EST > To: Frank Gmeindl <frank.gmeindl(a)comcast.net> > Subject: We need People for Public Transit > > Hi Frank, > > Mountain Line is holding a photoshoot next Wednesday (February 16) at the BOPARK side of the depot and we would like to get as many people involved as possible. Pictures will be taken in, on and around a bus. > > The pictures will be used to promote the different services Mountain Line provides through some marketing materials and to promote public transportation in general. > > We would love to have our bikers represented. No one can represent alternate forms of transportation like those who use it! > > I hope you will be able to pass this information around to anyone you feel may be interested. To create incentive we will be giving out iTunes and Gift cards throughout the day. > > It’s supposed to be nearly 50 degrees next Wednesday, so hopefully many riders will take that first ride of the “almost” spring season and come down and visit us! > > If anyone is interested please have them send me an e-mail with their name to marketing(a)busride.org. I’ll be able to organize it all better this way and cut down on any wait time. > > Thank you, > Maria > > > Maria Smith > Marketing Officer > Mountain Line Transit Authority > 420 DuPont Road • Morgantown • WV • 26501 > Marketing(a)busride.org • Ph: 304.296.3680 • Fx: 304.291.7429 > > Plan your trip with Mountain > Line using Google Maps. > > > >

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Re: [Bikeboard] Poster Ideas
by Frank Gmeindl 11 Feb '11

11 Feb '11

I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I do not know what poster would accomplish that. If it's only going to have a slogan such as those listed in this thread, I'd like to remind everyone that the "business card" (see attached) that we just made and into which many BB members put a lot of work has the slogan, "Lose Your Fear and Learn to Ride with Confidence". We also have the ad (see attached) that we ran in the newspaper that had the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If we're just going to have a slogan on the poster, that could be a poster as is. (I know Ryan, you don't like the kid.) Finally, we also have the first of the billboards (see attached) that has the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be made into a poster even though it's purpose was more to be instructive than to attract viewers to sign up for training. Perhaps the poster could say, "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident City Cycling" On Feb 10, 2011, at 4:43 PM, Ryan Post wrote: > Dang, I’m totally jealous of some member’s creative abilities. > > Might need to cleanup to be PC, but I like the implication. > 11) Closer parking than handicap. > > 15) Cheaper maintenance than cars. (Now Chip can be happier) > > From: Aira Loren Burkhart [mailto:airaloren@gmail.com] > Sent: Thursday, February 10, 2011 2:50 PM > To: Ryan Post > Cc: Bicycle Board > Subject: Re: [Bikeboard] Poster Ideas > > See inline comments with arrows for Aira's version of Ryan's slogans: > 1) Save time / your skin > > >>>>>>>>>>>>>> Get fit, get fast > 2) Sharing the road, not competing with cars. > > >>>>>>>>>>>>>> > 3) Save money > > >>>>>>>>>>>>>> Save your health, increase your wealth > 4) Lose weight, get exercise, feel better è look good in euro cool spandex > > >>>>>>>>>>>>>> Cyclists are sexy. > 5) Save the environment > > >>>>>>>>>>>>>> The air thanks you. > 6) Be cool, hip, role model for your kids to stop playing so many video games > > >>>>>>>>>>>>>> Cool parents raise cool kids > 7) You already have a bike! > > >>>>>>>>>>>>>> Your bicycle misses you. > 8) Making riding a family experience. > > >>>>>>>>>>>>>> Families that cycle together smile together. > 9) Ride with confidence, anywhere. > > >>>>>>>>>>>>>> King of the Road > 10) Know your rights. > > >>>>>>>>>>>>>> You have the right to ride. > 11) Don’t have to look for parking. > > >>>>>>>>>>>>>> Front door parking, every time. > 12) Burn more calories so you can eat more > > >>>>>>>>>>>>>> Cyclists get seconds. (would need to have a food related picture) > 13) Have fun in the rain/cold. Conquer hills. > > >>>>>>>>>>>>>> You and are your bicycle make molehills out of mountains > 14) Ride more than someone else. > > >>>>>>>>>>>>>> > 15) Do you own vehicle maintenance. > > >>>>>>>>>>>>>> Don't panic: you don't need a mechanic! (not sure the bike shops would like this) > 16) Commute, exercise, recreate, save money, save the environment AT THE SAME TIME > > >>>>>>>>>>>>>> A little work, a lot of play, when you ride a bike, it's a beautiful day! > 17) (Isn’t there a government thing that pays like $20/month for people who bike to work?) > > > MISC: > >>>>>>>>>>>>>> My other workout partner is a bicycle. > > _______________________________________________ > Bikeboard mailing list > Bikeboard(a)cheat.org > http://cheat.org/mailman/listinfo/bikeboard

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Re: [Bikeboard] Poster Ideas
by Aira Loren Burkhart 10 Feb '11

10 Feb '11

> > See inline comments with arrows for Aira's version of Ryan's slogans: > > 1) Save time / your skin > >>>>>>>>>>>>>> Get fit, get fast > 2) Sharing the road, not competing with cars. > >>>>>>>>>>>>>> > 3) Save money > >>>>>>>>>>>>>> Save your health, increase your wealth > 4) Lose weight, get exercise, feel better è look good in euro cool > spandex > >>>>>>>>>>>>>> Cyclists are sexy. > 5) Save the environment > >>>>>>>>>>>>>> The air thanks you. > 6) Be cool, hip, role model for your kids to stop playing so many > video games > >>>>>>>>>>>>>> Cool parents raise cool kids > 7) You already have a bike! > >>>>>>>>>>>>>> Your bicycle misses you. > 8) Making riding a family experience. > >>>>>>>>>>>>>> Families that cycle together smile together. > 9) Ride with confidence, anywhere. > >>>>>>>>>>>>>> King of the Road > 10) Know your rights. > >>>>>>>>>>>>>> You have the right to ride. > 11) Don’t have to look for parking. > >>>>>>>>>>>>>> Front door parking, every time. > 12) Burn more calories so you can eat more > >>>>>>>>>>>>>> Cyclists get seconds. (would need to have a food related picture) > 13) Have fun in the rain/cold. Conquer hills. > > >>>>>>>>>>>>>> You and are your bicycle make molehills out of mountains > 14) Ride more than someone else. > >>>>>>>>>>>>>> > 15) Do you own vehicle maintenance. > >>>>>>>>>>>>>> Don't panic: you don't need a mechanic! (not sure the bike shops would like this) > 16) Commute, exercise, recreate, save money, save the environment AT THE > SAME TIME > >>>>>>>>>>>>>> A little work, a lot of play, when you ride a bike, it's a beautiful day! > 17) (Isn’t there a government thing that pays like $20/month for people > who bike to work?) > MISC: >>>>>>>>>>>>>> My other workout partner is a bicycle.

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Fwd: Course participation
by Frank Gmeindl 10 Feb '11

10 Feb '11

Begin forwarded message: > From: Alice Vernon <vernon.mail(a)gmail.com> > Date: February 10, 2011 1:46:10 PM EST > To: Frank Gmeindl <fgmeindl(a)gmail.com> > Subject: Re: [Bikeboard] Course participation > > I also like what Jonathan said and think one of Aira's artwork on a poster would be a good idea. > Alice > > On Thu, Feb 10, 2011 at 1:05 PM, Frank Gmeindl <fgmeindl(a)gmail.com> wrote: > I think a poster would be valuable regardless of what else we do. > > Frank > > On Feb 10, 2011, at 10:46 AM, Aira Loren Burkhart wrote: > >> Agree that Jonathan's idea could be pretty cool. >> >> Would this constitute the marketing exclusively, or would we still want to do the posters, new bike purchase voucher thing? How would we balance these? >> >> aira >> >> On Thu, Feb 10, 2011 at 10:21 AM, Frank Gmeindl <fgmeindl(a)gmail.com> wrote: >> Jonathan, >> >> Your suggestion is innovative, rational and practicable. Please see my questions and comments embedded below. >> >> On Feb 10, 2011, at 4:54 AM, Jonathan Rosenbaum wrote: >> >>> I have read through this whole thread, and while I observe some good thinking going on, there really isn't anything earth-shattering about the approaches being discussed. Targeting businesses has been discussed in the past, but what I mostly hear being suggested is that we change our jingle. >>> >>> News alert. I don't think that we have failed in our marketing efforts at all. In fact, I think the results we are getting are typical for the particular media approaches we are employing. >>> >>> In general, it is pretty common for media marketing to produce very small percentage returns. While it's a great approach for large companies who are targeting large populations, it is probably not in the BB's best interest. I am sure all of you receive spam mail, and I suspect that 100% of you absolutely hate it or completely ignore it, but alas, probably about 0.00001% of people who do receive it become repeat customers which makes it a very lucrative business for its proprietors. But ironically, it also means none of you probably become the customers. These stats tend to be true with many types of media marketing. >>> >>> Lets do some numbers. Let's say we have a $70k budget and we spent about $25,000 last year, and Morgantown's MSA (Metropolitan Statistical Area) population is 118,506. Let's say 40 people took our course last year. That means, our costs were $625.00 per each individual, and our market penetration was 0.00034%. Note: I am guesstimating some of these numbers. >>> >>> Just for demonstration, let's say that after everything is said and done, we are paying $525.00 in marketing costs for each person we are bringing into our program What's wrong with this picture? A lot. >>> >>> Here is the solution I suggest. Let's employ a traditional sales approach. Initially, we will find people who are interested in marketing our program. >> >> What approach do you recommend to "find people who are interested in marketing our program" and who would implement your approach? From your writing below, it seems people that have completed TS101 or that have demonstrated that they know the material would qualify as marketers. I ask who would implement your approach because it won't happen unless somebody does it so the first job would seem to be to find somebody(s) that will take this on. >> >>> This is the fun part because we wouldn't have to pay them $525 for each person they successfully get to enroll in our program, we could pay them $50 or $35 or maybe even $25 for their effort. I could see this approach being really successful at WVU. First we would ditch offering free courses to WVU students. If you were a WVU student and you could make $600 by convincing 12 of your friends to enroll and successfully complete the course, wouldn't that motivate you to market our program? Yes! >> >> Do you mean that the City would pay our "marketers" $25 for each person that they got to sign up for the course? >> >>> >>> Now here's a creative approach building on Aira's concept of raising our price. Let's raise the price to $100, but lets give our marketers coupons with their sales ID written on it. If their friend brings the coupon when they enroll, they will receive a 60% discount or maybe even a 100% discount! Once they complete the course we will offer them a sales ID which they can use to invite all their friends and associates. But, because good marketers aren't necessarily people who have taken our course, we could open up the marketing program to anyone who is a good marketer, i.e., we would interview them first, and if approved, hire them as an independent contractor and provide them with instructions on how we want our program presented to the public. >> >> Are you personally willing to manage this? >> >>> >>> I say, let's get a good paid sales force because that's how the Bicycle Boards Education's 7,000,000 pennies from its Grant will be most effectively utilized to successfully build a large program that will produce a nice population of enthusiastic bicyclists. >>> >>> -Jonathan >>> >>> >>> Gunnar Shogren wrote: >>>> >>>> On Wed, Feb 9, 2011 at 8:46 PM, Ryan Post <rpostwvu(a)gmail.com> wrote: >>>> >>>>> Ya, we got Old, Young, Woman and Cantankerous. Frank and Gunnar can fight >>>>> over which 2 persona they are. >>>>> >>>>> I'm really liking the idea of getting word out to businesses. I'm thinking >>>>> it'll be a better bang for the buck, and also is probably less time spent by >>>>> BB members than working up a new commercial. As much as I'd love to be in a >>>>> 4th cycling commercial! >>>>> >>>>> I'm expecting that word of mouth will be the most powerful advertising once >>>>> a bunch of people have taken it. >>>>> >>>> Oh, and how do we get to this "bunch of people"? >>>> >>>> >>>>> -----Original Message----- >>>>> From: bikeboard-bounces(a)cheat.org [mailto:bikeboard-bounces@cheat.org] On >>>>> Behalf Of Elizabeth Shogren >>>>> Sent: Wednesday, February 09, 2011 8:15 PM >>>>> To: Alice Vernon >>>>> Cc: Jim Rye; chip wamsley; Elizabeth Shogren; Bicycle Board; Frank Gmeindl >>>>> Subject: Re: [Bikeboard] Course participation >>>>> >>>>> Thanks, Alice! >>>>> >>>>> I am thinking the commercial could "introduce" our LCI instructors. >>>>> Sometimes people are more apt to sign up for something if they can see >>>>> that it is not taught by some scary hard-core freak. Establish a >>>>> connection and all that... >>>>> >>>>> >>>>> On second thought, this idea could backfire. HAHA!! Just kidding!!! >>>>> >>>>> >>>>> >>>>> On Wed, Feb 9, 2011 at 6:52 PM, Alice Vernon <vernon.mail(a)gmail.com> wrote: >>>>> >>>>>> I think Betsy is right about the commercial and people not reading the >>>>>> paper. >>>>>> Alice >>>>>> >>>>>> On Wed, Feb 9, 2011 at 6:08 PM, Gunnar Shogren <gshogren(a)gmail.com> wrote: >>>>>> >>>>>>> On Wed, Feb 9, 2011 at 5:59 PM, Elizabeth Shogren >>>>>>> <elizabeth.schauer(a)gmail.com> wrote: >>>>>>> >>>>>>>> I say let's make another commercial! Tons of people saw our PSAs, >>>>>>>> while I am not so sure that many people actually read the newspaper >>>>>>>> that often (especially students and other active types). >>>>>>>> >>>>>>> And the commercial that Betsy is talking about is one that promotes >>>>>>> the CLASS and not just safe riding in general. >>>>>>> >>>>>>> >>>>>>>> _______________________________________________ >>>>>>>> Bikeboard mailing list >>>>>>>> Bikeboard(a)cheat.org >>>>>>>> http://cheat.org/mailman/listinfo/bikeboard >>>>>>>> >>>>>>>> >>>>>>> _______________________________________________ >>>>>>> Bikeboard mailing list >>>>>>> Bikeboard(a)cheat.org >>>>>>> http://cheat.org/mailman/listinfo/bikeboard >>>>>>> >>>>>> >>>>> _______________________________________________ >>>>> Bikeboard mailing list >>>>> Bikeboard(a)cheat.org >>>>> http://cheat.org/mailman/listinfo/bikeboard >>>>> >>>>> >>>>> _______________________________________________ >>>>> Bikeboard mailing list >>>>> Bikeboard(a)cheat.org >>>>> http://cheat.org/mailman/listinfo/bikeboard >>>>> >>>>> >>>> _______________________________________________ >>>> Bikeboard mailing list >>>> Bikeboard(a)cheat.org >>>> http://cheat.org/mailman/listinfo/bikeboard >>>> >>> >> >> >> _______________________________________________ >> Bikeboard mailing list >> Bikeboard(a)cheat.org >> http://cheat.org/mailman/listinfo/bikeboard >> >> _______________________________________________ >> Bikeboard mailing list >> Bikeboard(a)cheat.org >> http://cheat.org/mailman/listinfo/bikeboard > > > _______________________________________________ > Bikeboard mailing list > Bikeboard(a)cheat.org > http://cheat.org/mailman/listinfo/bikeboard >

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Fwd: Buckle Up. It's the Law!
by Frank Gmeindl 10 Feb '11

10 Feb '11

Begin forwarded message: > From: Alice Vernon <vernon.mail(a)gmail.com> > Date: February 9, 2011 6:47:58 PM EST > To: Frank Gmeindl <fgmeindl(a)gmail.com> > Subject: Re: [Bikeboard] Buckle Up. It's the Law! > > I agree with and like the "Please, Share the Road", like the construction zones that say "Please slow down, my Mommy works here". It works because no one really wants to run over someone's Mom or really a cyclist but maybe they still want to send the message that they are not happy we are on the road making them wait to pass. > I think the "Buckle Up" works because people know they will get ticket for not using seat belts but most likely not for not sharing the road. It is too subjective. Motorist word against cyclist. Also, when pushed off the road or passed too close, how many of us really see and remember license plate and reports it? > Just my opinion. > Alice > > On Wed, Feb 9, 2011 at 2:06 PM, Frank Gmeindl <fgmeindl(a)gmail.com> wrote: > > > After last week's BB meeting, Ben Scott pointed out to me that people don't seem to have any problem with "Buckle Up. It's the Law!" > > I wonder if some people find our bumper sticker, "Share the Road. It's the Law!" objectionable because consciously or sub-consciously, they do not believe that cyclists have the same rights as motorists. I wonder if these aren't the same cyclists who will move to the right edge of the road when it's not wide enough to be passed and crash in the ditch rather than to take their lawful place in the lane. What annoys me about such cyclists is that they're training motorists to expect other cyclists to do the same. For me, I'd like the bumper sticker to say, "Please, share the road. It's the law!" > > > Frank > Cyclists fare best when they act and are treated as drivers of vehicles > > > > > _______________________________________________ > Bikeboard mailing list > Bikeboard(a)cheat.org > http://cheat.org/mailman/listinfo/bikeboard >

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Re: [Bikeboard] Course participation
by Chip Wamsley 10 Feb '11

10 Feb '11

---------- Original Message ---------------------------------- From: Frank Gmeindl <fgmeindl(a)gmail.com> Date: Tue, 8 Feb 2011 15:52:54 -0500 Frank et al, I think the new business cards will be a help, 1) if bike board members hand them out to friends to direct them to the website to get the CCC class schedule--I'll be able to use lots at the shop 2) an 8 1/2 x 11 poster on heavier paper that could be put up at the bike shops, rec center, coop, moose, black bear, laundromats, around campus etc. . . to briefly describe course and drive people to the class--the same poster in slide form on the city TV channel should also work well. Chip >Education Committee members, > >The Mar - Sep 2010 courses are scheduled at http://bikemorgantown.com/calendar.php . Recommendations for getting people to attend? > >Ads in the Dominion Post and Daily Athenaeum might make sense although I'd say last year, the ad in the paper actually brought less than 4 participants. > >Other ideas? > >Frank

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Feb 3, 2011 Bike Board Meeting minutes
by jimrye_adelphia1＠comcast.net 09 Feb '11

09 Feb '11

Attached jimrye_adelphia1(a)comcast.net "The first wealth is health." -Ralph Waldo Emerson

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Bikeboard February 2011