Good morning, I'd like to repeat a suggestion I made a few years ago, based on an idea I saw in use somewhere else.
Slogan: "Share the Road with ME." Pictures show people who bike, on bikes - preferably in situations that people don't normally see bicyclists. Best to show celebrities like the mayor, city manager, radio/TV personalities - people that would get attention. Text of the poster could be directed at both cyclists and motorists like... "If you've thought of riding, give it a go. You'll be in good company. And if you're a motorist, remember that this is everybody's road - we can all get where we're going safely if we're considerate and careful."
Hope this helps, Nick
---------- Original Message ---------------------------------- From: Aira Loren Burkhart airaloren@gmail.com Date: Fri, 11 Feb 2011 09:19:02 -0500
I was thinking that these are "viral type" messages that could be the headers on posters (not mainstream advertising). These are not the slogan/tagline for the course, which we already decided on. The title and tagline are definitely: "Confident City Cycling - Lose Your Fear and Learn to Ride with Confidence".
But I was trying to think of a poster campaign that would be eye catching and provoke the viewer to lean in and look longer. If there were a few different illustrations/messages, all pointing to the same course material, it would be like a treasure hunt, where you might get excited to see the next poster.
Anyway, I was thinking about bands and other performances where a lot of the crowd comes from people who see posters around town.
it's just brainstorming. if we don't want to go in a particular direction, that's fine.
aira
On Thu, Feb 10, 2011 at 8:21 PM, Ryan Post rpostwvu@gmail.com wrote:
I was actually trying to suggest themes for the poster, or ideas to represent.
Though, some of those slogans were pretty catchy; random quotes on the website?
*From:* Frank Gmeindl [mailto:fgmeindl@gmail.com] *Sent:* Thursday, February 10, 2011 8:11 PM *To:* Ryan Post *Cc:* 'Aira Loren Burkhart'; 'Bicycle Board'
*Subject:* Re: [Bikeboard] Poster Ideas
I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I do not know what poster would accomplish that.
If it's only going to have a slogan such as those listed in this thread, I'd like to remind everyone that the "business card" (see attached) that we just made and into which many BB members put a lot of work has the slogan, "Lose Your Fear and Learn to Ride with Confidence".
We also have the ad (see attached) that we ran in the newspaper that had the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If we're just going to have a slogan on the poster, that could be a poster as is. (I know Ryan, you don't like the kid.)
Finally, we also have the first of the billboards (see attached) that has the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could be made into a poster even though it's purpose was more to be instructive than to attract viewers to sign up for training. Perhaps the poster could say, "Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident City Cycling"
-- Nick Hein LCI# 1705 Director, Positive Spin 803 East Brockway Ave Morgantown, WV ph 304-276-0213 --
thanks nick! very friendly. :)
aira
On Tue, Feb 15, 2011 at 9:58 AM, director director@positivespin.org wrote:
Good morning, I'd like to repeat a suggestion I made a few years ago, based on an idea I saw in use somewhere else.
Slogan: "Share the Road with ME." Pictures show people who bike, on bikes - preferably in situations that people don't normally see bicyclists. Best to show celebrities like the mayor, city manager, radio/TV personalities - people that would get attention. Text of the poster could be directed at both cyclists and motorists like... "If you've thought of riding, give it a go. You'll be in good company. And if you're a motorist, remember that this is everybody's road - we can all get where we're going safely if we're considerate and careful."
Hope this helps, Nick
---------- Original Message ---------------------------------- From: Aira Loren Burkhart airaloren@gmail.com Date: Fri, 11 Feb 2011 09:19:02 -0500
I was thinking that these are "viral type" messages that could be the headers on posters (not mainstream advertising). These are not the slogan/tagline for the course, which we already decided on. The title and tagline are definitely: "Confident City Cycling - Lose Your Fear and
Learn
to Ride with Confidence".
But I was trying to think of a poster campaign that would be eye catching and provoke the viewer to lean in and look longer. If there were a few different illustrations/messages, all pointing to the same course
material,
it would be like a treasure hunt, where you might get excited to see the next poster.
Anyway, I was thinking about bands and other performances where a lot of
the
crowd comes from people who see posters around town.
it's just brainstorming. if we don't want to go in a particular direction, that's fine.
aira
On Thu, Feb 10, 2011 at 8:21 PM, Ryan Post rpostwvu@gmail.com wrote:
I was actually trying to suggest themes for the poster, or ideas to represent.
Though, some of those slogans were pretty catchy; random quotes on the website?
*From:* Frank Gmeindl [mailto:fgmeindl@gmail.com] *Sent:* Thursday, February 10, 2011 8:11 PM *To:* Ryan Post *Cc:* 'Aira Loren Burkhart'; 'Bicycle Board'
*Subject:* Re: [Bikeboard] Poster Ideas
I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I
do
not know what poster would accomplish that.
If it's only going to have a slogan such as those listed in this thread, I'd like to remind everyone that the "business card" (see attached) that
we
just made and into which many BB members put a lot of work has the
slogan,
"Lose Your Fear and Learn to Ride with Confidence".
We also have the ad (see attached) that we ran in the newspaper that had the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle". If we're just going to have a slogan on the poster, that could be a poster
as
is. (I know Ryan, you don't like the kid.)
Finally, we also have the first of the billboards (see attached) that
has
the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could
be
made into a poster even though it's purpose was more to be instructive
than
to attract viewers to sign up for training. Perhaps the poster could
say,
"Same Roads, Same Rights, Same Rules: Learn them! Sign up for Confident City Cycling"
-- Nick Hein LCI# 1705 Director, Positive Spin 803 East Brockway Ave Morgantown, WV ph 304-276-0213 --
I like it! Some of the people we should try to get on a bike:
Terrence Moore Bob Huggins The Mountaineer Coach Holgerson A WVU cheerleader Someone from the rifle team Coach Izzo-Brown Coach LeBlanc The Snowbird from WBOY Sid the Science Kid (WQED takes requests for public appearances by costumed characters) President Clements Mayor Byrne
On Tue, Feb 15, 2011 at 10:01 AM, Aira Loren Burkhart airaloren@gmail.comwrote:
thanks nick! very friendly. :)
aira
On Tue, Feb 15, 2011 at 9:58 AM, director director@positivespin.orgwrote:
Good morning, I'd like to repeat a suggestion I made a few years ago, based on an idea I saw in use somewhere else.
Slogan: "Share the Road with ME." Pictures show people who bike, on bikes - preferably in situations that people don't normally see bicyclists. Best to show celebrities like the mayor, city manager, radio/TV personalities - people that would get attention. Text of the poster could be directed at both cyclists and motorists like... "If you've thought of riding, give it a go. You'll be in good company. And if you're a motorist, remember that this is everybody's road - we can all get where we're going safely if we're considerate and careful."
Hope this helps, Nick
---------- Original Message ---------------------------------- From: Aira Loren Burkhart airaloren@gmail.com Date: Fri, 11 Feb 2011 09:19:02 -0500
I was thinking that these are "viral type" messages that could be the headers on posters (not mainstream advertising). These are not the slogan/tagline for the course, which we already decided on. The title and tagline are definitely: "Confident City Cycling - Lose Your Fear and
Learn
to Ride with Confidence".
But I was trying to think of a poster campaign that would be eye catching and provoke the viewer to lean in and look longer. If there were a few different illustrations/messages, all pointing to the same course
material,
it would be like a treasure hunt, where you might get excited to see the next poster.
Anyway, I was thinking about bands and other performances where a lot of
the
crowd comes from people who see posters around town.
it's just brainstorming. if we don't want to go in a particular
direction,
that's fine.
aira
On Thu, Feb 10, 2011 at 8:21 PM, Ryan Post rpostwvu@gmail.com wrote:
I was actually trying to suggest themes for the poster, or ideas to represent.
Though, some of those slogans were pretty catchy; random quotes on the website?
*From:* Frank Gmeindl [mailto:fgmeindl@gmail.com] *Sent:* Thursday, February 10, 2011 8:11 PM *To:* Ryan Post *Cc:* 'Aira Loren Burkhart'; 'Bicycle Board'
*Subject:* Re: [Bikeboard] Poster Ideas
I don't know where this is heading. I'm sure we're all aware that a successful poster will get the most people into the course. I admit, I
do
not know what poster would accomplish that.
If it's only going to have a slogan such as those listed in this
thread,
I'd like to remind everyone that the "business card" (see attached)
that we
just made and into which many BB members put a lot of work has the
slogan,
"Lose Your Fear and Learn to Ride with Confidence".
We also have the ad (see attached) that we ran in the newspaper that
had
the slogan, "Rediscover the Joy and Freedom of Riding Your Bicycle".
If
we're just going to have a slogan on the poster, that could be a poster
as
is. (I know Ryan, you don't like the kid.)
Finally, we also have the first of the billboards (see attached) that
has
the slogan, "Same Roads, Same Rights, Same Rules". Perhaps that could
be
made into a poster even though it's purpose was more to be instructive
than
to attract viewers to sign up for training. Perhaps the poster could
say,
"Same Roads, Same Rights, Same Rules: Learn them! Sign up for
Confident
City Cycling"
-- Nick Hein LCI# 1705 Director, Positive Spin 803 East Brockway Ave Morgantown, WV ph 304-276-0213 <+13042760213> --
Bikeboard mailing list Bikeboard@cheat.org http://cheat.org/mailman/listinfo/bikeboard
-
Aira Loren Burkhart -
Chet Parsons -
director