24 Jan
2010
24 Jan
'10
1:35 p.m.
FYI.
This is a pretty important survey, and the pdf has some very important advice on word choice. How we talk about this matters. Terms like "Carbon Neutral" and "Green Jobs" are jargon and they are NOT reaching Americans, whereas concerns about energy security, health, and sustainability matter a lot.
"It's not what you say, it's what they hear."
JBK
Paula Carrell Paula.Carrell@sierraclub.org 1/22/2010 12:39 PM >>>
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Bob Bingaman/Sierraclub 01/22/2010 11:07 AM