FYI.

 

This is a pretty important survey, and the pdf has some very important advice on word choice.  How we talk about this matters.  Terms like "Carbon Neutral" and "Green Jobs" are jargon and they are NOT reaching Americans, whereas concerns about energy security, health, and sustainability matter a lot. 

 

"It's not what you say, it's what they hear."

 

JBK

>>> Paula Carrell <Paula.Carrell@sierraclub.org> 1/22/2010 12:39 PM >>>
----- Forwarded by Bob Bingaman/Sierraclub on 01/22/2010 11:08 AM -----