I think it may be a little too subtle. Most people who are not paying attention, still won't pay attention because this goes way over their heads. They need to make the point a lot more explicitly, perhaps by tying it to how much we are already paying for this in the form of health impacts, government subsidies, and electric rate increases for something that just does not exist.
Just my opinion.
JBK
Jonathan Rosenbaum freesource@cheat.org 12/8/2008 12:21 AM >>>
I just saw an actual advertisement on the t.v. from the reality coalition debunking the clean coal myth, this is also shown on their website at http://action.thisisreality.org/ . Good to see some big bucks are going into a serious media campaign.
Here is the Sierra Clubs Dec. 4 press release: http://action.sierraclub.org/site/MessageViewer?em_id=81141.0
I am interested in what people think about this particular ad, do you think it conveys its message effectively?
-Jonathan
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