Anyone who thinks that utility rate-making policies are dull, boring and too esoteric to be meaningful, should recall the gyrations that American Electric Power and Allegheny Energy went through here in West Virginia to justify new transmission lines like PATH and TrAIL.  They launched this huge PR campaign, bought off politicians, and did near constant advertising, all to capture the "incentive rates of return" offered for new transmission lines.  Now imagine where we would be if the utility had a similar incentive to promote energy efficiency, instead of energy sales. 

 

This is a truly transformative campaign, and I urge our WV Chapter Energy Committee that means you) to learn more about it.

 

If we can not explain utility rates to our friends and neighbors, how will we ever convince the politicians?

 

Jim Kotcon

Energy Committee Chair.