Where is the mining industry headed? Commodity prices 
are now far below their 2011 peaks—metallurgical coal by more than 70 
percent, seaborne iron ore by more than 65 percent, and copper and gold 
by more than 30 percent—and the mining industry’s stock-market valuation
 has followed prices down. The big mining houses have been working hard 
on cutting costs, reducing capital expenditures, and boosting 
productivity. Still, the specter of a return to the bleak pre-China-boom
 period of sustained low profitability hangs over the industry.
Amidst this gloom, there is an alternative reading of the industry’s 
mid- to long-term prospects. Our commodity-by-commodity modeling 
suggests that stock-market sentiment may have overshot—once again. In 
many commodities, declining ore quality and limited accessibility of new
 deposits will squeeze supply in coming years, potentially driving a 
commodity-price rebound as global demand continues to rise. If lessons 
of previous cycles hold, mining equity prices could be expected to spike
 as well.
Such an outlook provides a moment of real opportunity. Growth is the big
 strategic conundrum in the mining sector. Exploration productivity has 
underperformed expectations for a full decade, project execution has 
been slow and costly, and government interventions to increase the take 
from new-project revenues has caused substantial slowdowns or outright 
withdrawal from prospective geographies. For mining leaders looking to 
grow or reposition their portfolios, current low equity prices could 
represent an important opportunity.
We do not know exactly when the mining sector will rebound, and our 
analysis suggests the outlook is not equally rosy for all commodities, 
but the recent sparks of M&A interest indicate that some industry 
participants have a similar view and suggest that more of this kind of 
activity is likely as bid-ask spreads narrow.
Building a picture of the industry’s prospects
Equity prices are down . . .
The metals and mining industry has a history of large swings in 
capital-market performance (Exhibit 1). From 1973 to 2000, industry 
total returns to shareholders (TRS) were low—below cost of capital in 
many years—and volatility was high.
This pattern changed dramatically in the first decade of the new 
millennium, the China-driven “supercycle.” TRS doubled, while volatility
 increased further. From 2012 onward, however, slower demand growth in 
China has triggered a steep fall in the mining industry’s TRS.
Mining and steel depart from comparable capital-intensive peers, 
overperforming in the boom periods and underperforming at other times, 
but always with substantially higher volatility than these other 
sectors.
Valuing cyclical companies is challenging, because swings in product price radically affect profitability.1 
 The mining sector is no exception; extreme commodity-price movements 
during the supercycle have made the sector very difficult to value. As a
 result, the market heavily weights the short term, and equity prices 
largely track commodity prices. Indeed, our analysis shows that the 
correlation between the two is significantly higher for mining companies
 than for similarly capital-intensive industries, such as oil and gas 
(Exhibit 2).
. . . but demand and production continue to grow
A look at mining fundamentals offers a less gloomy view. Demand for 
metals continues to grow worldwide, albeit at a slower pace, as does 
production. For almost all commodities, production is at record levels. 
For example, since 2003, copper production grew by almost 40 percent, 
coal by 55 percent, and seaborne iron-ore production by 70 percent.
The slower rate of demand growth in China has let growing supply 
overtake demand in a number of commodities, and this overcapacity has 
pulled prices down—for now. Our analysis suggests that the steadily 
deteriorating quality of accessible resources, combined with the current
 cuts in new mine investment, will likely squeeze supply in the face of 
slow, steady demand growth, causing prices to rebound.
So where is the industry really headed?
To get beyond generalizations, we have developed a new approach to 
modeling the industry. This approach combines insights from three areas:
 drivers of supply and demand, mining cost and capital expenditure 
(capex) inflation, and pricing regimes and price premiums.
Supply and demand
Projecting out both supply and demand drivers over the next decade, 
we conclude that geological shortage is likely to be a stronger 
determinant of future price movements than variations in demand. We 
examined geological factors such as grade erosion and depletion on a 
mine-by-mine basis, and the combination of declining resource levels and
 delays in new projects raises the likelihood of increasingly severe 
shortages. The commodities likely to be most severely affected by 
ore-quality decline are copper, gold, and phosphate rock. (We also 
looked at how competitive behaviors among producers and substitution 
patterns for different metals could affect the supply-demand balance, 
but these generally have less impact than the geological factors 
constraining supply.)
Cost inflation
The principal drivers of cost inflation vary by commodity, so we have 
identified and projected the most important costs for each commodity. In
 the 2000 to 2013 period, cash cost inflation for the marginal producer 
has been close to 20 percent annually for copper, iron ore, and potash 
(coal has been lower at around 11 percent), primarily due to the 
geological factors just described.
Inflation is influenced by external factors (for example, local consumer
 prices, increase in wages and diesel prices, and local-currency 
appreciation versus the US dollar) and internal ones (for example, 
productivity, metal grade, and geological mine conditions). Assuming a 
scenario of lower oil and diesel prices and a strengthening US dollar 
versus the local currencies of mining producers, our analysis suggests 
that external cost factors will be flat, or even negative, for most 
commodities.
Inflation due to internal factors, however, is here to stay. Even with 
productivity gains, mines will increasingly suffer from declining ore 
grades and deteriorating mine conditions, such as deeper shafts, 
worsening stripping ratios, and longer hauling distances. We expect the 
level of geological cost inflation will continue to be the main 
determinant of cost increases, and that total inflation will average 4 
to 7 percent per year going forward.
Price regimes
Price projections in minerals are typically based on reversion to 
historical price levels at a pace derived from supply and demand 
projections, plus political and environmental factors. Taking this 
approach has shortcomings. First, it does not take account of geological
 inflation. Second, these elements give an incomplete picture of margin 
evolution, which is crucial to capital-investment decisions—decisions 
that can substantially change the future balance of supply and demand.
To fill this gap, our modeling looks separately at the two building 
blocks of commodity pricing. The first is the evolution of the cash cost
 of each commodity’s marginal producer, explicitly considering 
geological inflation per commodity. The second is the “price 
regime”—that is, the margin over cash cost that marginal producers will 
earn—which marries a commodity’s historical price dynamics with our 
simulation of its future supply-demand balance.
There are four basic price regimes. The lowest is cash cost: price 
levels are close to the cash cost of the marginal producer, and there is
 minimal incentive to invest. The next one is brownfield inducement 
pricing, with prices high enough to justify extending the life of 
existing mines. More attractive to miners is greenfield inducement 
pricing, which would justify investing in new greenfield projects. The 
final regime is fly-up pricing, where demand grows so fast and capacity 
utilization is so tight that prices temporarily soar well above levels 
dictated by the cost curve.
Mapping the price regimes for each commodity over the past 20 years, as 
well as the price premiums associated with those regimes (that is, the 
commodity’s price minus the cost of the marginal producer), can indicate
 what might lie ahead. Our analysis shows that while a single commodity 
can go through different price regimes, the price premiums associated 
with each regime are much more stable than commodity prices themselves. 
Better insights can therefore come from exploring the structural factors
 that influence which price regime will be in place than from attempting
 to predict actual commodity prices.
The expected future price regime, the associated price premium, and our 
view on future costs can then be used to simulate industry cash flows 
for each commodity. By aggregating this information across mining 
commodities, we have developed an overall outlook for the industry—and 
the picture it reveals is not as bleak as current equity prices would 
suggest.
The road to recovery
Indeed, when all drivers are considered, our analysis suggests that 
after a 6 percent per year decline between 2011 and 2014, industry-wide 
mining revenues could grow at around 4 to 6 percent over the next 
decade. EBITDA performance for the industry overall is also projected to
 rebound over the same period, at 3 to 4 percent per year, held back by 
steady cost increases. So the mining industry will likely continue 
growing, albeit with lower margins.
The outlook for different commodities clearly varies significantly, but 
applying this modeling approach to 11 important metals and minerals 
suggests that several of them are well positioned to achieve attractive 
returns again (Exhibit 3).
Phosphate and some base metals such as zinc and copper seem to have a 
more attractive short-term outlook. Prices of bulk minerals, the stars 
of the previous boom decade, are nowadays close to cash-cost regimes. In
 any case, our analysis shows more than half the mining commodities 
studied in healthier, greenfield price regimes by the end of the decade;
 the exceptions include aluminum, nickel, iron ore, and potash.
Building an action plan
Investing countercyclically, whether in M&A or organic growth, is an
 often-stated mantra that is rarely executed. Today’s relatively low 
share prices for metals and mining companies and the expectation of 
increased commodity prices over the medium to long term should encourage
 miners to pursue M&A now. For those who do, here are three points 
to consider.
1. Weigh the merits of diversification
Whether diversification across commodities provides benefits to mining 
companies—and their shareholders—has been debated over the years. In 
2008, for instance, miners with precious metals or oil in the portfolio 
were buoyed despite the falloff in most mining commodities. However, 
achieving effective diversification has become more difficult. 
Commodities closely tied to the build-out of China’s infrastructure have
 become more tightly correlated.
With such a high degree of correlation between commodities, many 
companies cannot convincingly claim to have a diversified portfolio. 
True diversification involves finding exposure to commodities that 
counterbalance one another or at least move in ways that are 
uncorrelated.
Two opportunities for diversification are still open to the major mining
 houses. The first is fertilizer, where prices move differently from 
those of other mining products, driven by food consumption rather than 
infrastructure investment. The second is precious metals, where prices 
demonstrate limited correlation with those of other commodities during 
times of economic crisis.
2. Consider nonoperating stakes
Miners should consider whether the split-ownership model prevalent in 
oil and gas could provide opportunity. Indeed, some mining companies 
active in the oil sector are already involved in such partnerships on 
oil-production assets. These smaller nonoperating stakes are less common
 in the mining industry, and a broader uptake could offer mining 
companies two advantages. First, they reduce risk, as the minority owner
 can rely on the expertise of an operator with greater local knowledge. 
Second, they potentially allow greater diversification faster and more 
cost-effectively, since the same amount of capital can buy multiple 
minority participations without paying control premiums.
3. Act while the stars are aligned
Mining companies are currently well resourced for M&A. As Exhibit 4 
shows, the financial capacity of mining companies relative to asset 
prices is starting to increase again. While the ratio is far away from 
the 2011 peak, when many players took advantage of the opportunity to 
acquire distressed assets from cash-strapped players, it is gradually 
increasing above historical average values.
The mining industry has a history of procyclical investments, which have
 in many cases ended with disappointing shareholder returns. While it’s 
well recognized that swimming against the tide of the cycle is 
difficult, the companies that are able to move successfully today could 
reverse that record.
About the authors
Michael Birshan is a principal in McKinsey’s London office, Guillaume Decaix is a principal in the Rio de Janeiro office, Nelson Ferreira is a principal in the São Paulo office, and Harry Robinson is a director in the Southern California office and global head of the Metals & Mining Practice.
The authors wish to thank Marcelo Azevedo, Tiago Berni, Henrique Ceotto,
 Friso De Clercq, Mark Dominik, Alessandro Mady, and Siddharth Periwal 
for their contributions to this article.